Why Your Decision Making is Less Conscious Than You Would Prefer to Think

Dawna Jones
5 min readSep 16, 2019

Humans are complex. Working with complex conditions successfully means making decisions with a greater appreciation for being human. #humility

DepositPhotos

In a garden in Ojai, California, in the summer of 2013, a 20-something traveller asked: “If you were to boil decision-making down to one thing, what would it be?”

In a word: Self-Awareness

A year later, Decision Making for Dummies was published. Not surprisingly out of twenty-two chapters, more than half address the inner growth opportunity of making good and bad decisions. In today’s world, there is a strong belief in the human intellect, and a stronger more rigidly held belief in business that decisions are rational as if rational were better than emotional, or intuitive. The evidence doesn’t support that conclusion. If it did, Kodak would never have gone bankrupt, Wells Fargo would not have sabotaged its reputation or the health of employees, and we would not be looking for another planet to inhabit.

True. Self-awareness doesn’t help you much where bias is concerned except to know where you may be responding to bias. The quest to develop bias-free AI is a testimony to that particular challenge. Our worst decisions are a by-product of intellectual distortions combined with a failure to…

--

--

Dawna Jones
Dawna Jones

Written by Dawna Jones

Collectively designing a better world through conscious decision-making leadership. Adaptive Decision-making, Strategic Insights, Inspirational Insights Podcast

No responses yet